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Wellington needs a new brand for a new decade
Share A very good Vista Group luncheon (Jim, Natalie, self), where we discussed: the Gap rebrand; The Hobbit, unions and the BNZ Centre boilermakers’ strike; and my mayoral campaign. On the first...
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As News of the World closes, we might be getting better at making business...
Share So James Murdoch has announced the end of the News of the World. It’s no biggie: as others have discovered, a domain name for The Sun on Sunday has been registered, and if this is by an agent of...
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What’s on the door can count more than who runs the shop
Share I walked into the National Bank yesterday to sort out something for Dad—years ago, we gave each other signing authority on our accounts. They had misplaced that authority—a bit worrying if a bank...
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What Is a Brand? Well, there is one we’ve relaunched …
Share My good friend and colleague Stanley Moss has written a new book, What Is a Brand?, which provokes some thought on the question in the title. Those who know Stanley and have followed his work...
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Responding to blog comments—and where to from here?
Share WordPress, with its automatic deactivation of Jetpack after each update, messed up, so I have no metrics for the last two months of this blog. Nor did it send me emails notifying me of your...
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Absolutely Positively Wellington’s new logo: where’s the plus side?
Share The below was written on the 4th inst., the morning of the release of Absolutely Positively Wellington’s “plus sign” logo, and ran on Scoop, where I am told it is one of the most liked for the...
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Let’s improve on the Wellington logo
Share The city’s new logo—it is not a rebrand if the underlying tenets are the same—has not met with much support. The next question must be: all right, if we’re all so smart, can we do better?...
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How not to do a rebrand, and feeling #UnWell
A rebrand should be done with consultation, and that should be factored in to any decision-making. In the 2010s, it should consider out-of-the-box suggestions, especially in an increasingly cluttered...
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Baojun doesn’t scream ‘premium’ and ‘next-gen tech’ to me
I have to agree with Yang Jian, managing editor of Automotive News China, that Baojun’s new models ‘obviously’ failed to reverse the brand’s sales’ decline. It is obvious given that the vehicles...
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